Discussion about this post

User's avatar
Luca Cruciato's avatar

Big fan of food metaphors! "a consolidating patent adds a great new side dish that complements the existing menu, while a disruptive patent introduces a main course so revolutionary that future chefs completely stop cooking the older recipes it was based on."

Thanks for the interesting read!

Yetvart Artinyan's avatar

Thank you, Gaétan

Your article brought me back to several patent analyses I have done while co-founding startups. We repeatedly found granted patents—and, more problematically, applications we could not yet know about—covering parts of what initially appeared novel.

That experience also made me increasingly uncomfortable with patents as a window into innovation. Not everything valuable is patentable, not everything patentable is worth patenting, and for a resource-constrained startup the time and cost of pursuing protection can itself become a strategic choice. Most importantly, a patent tells us something about an invention. I am less sure what it tells us about an innovation.

That makes me wonder whether the deeper problem is actually the unit of analysis.

When we ask, “How novel is this?”, are we asking about the technology—or about the new system of value creation (business model innovation) in which technologies are assembled?

I would argue increasingly for the second.

If you look at many major breakthroughs and unpack the technology stacks behind them, much of what they are built from is not new at all. Individual technologies, protocols, infrastructure, manufacturing capabilities, or scientific principles may have existed for years or even decades. What becomes novel is the way those pieces are assembled into a business model that changes who can use them, for what purpose, at what cost, through which channel, and with what resulting behavior.

In that sense, the breakthrough may not be a new technology but a new configuration of old technologies, complementary assets, capabilities, pricing mechanisms, and customer behavior.

If that is true, a highly sophisticated measure of patent novelty could correctly tell us that an invention is technologically ordinary while completely missing that the resulting business model is economically extraordinary.

That creates a paradox I had not considered before: could becoming increasingly precise at measuring technological novelty actually make us less precise about innovation, simply because we become more confident in measuring the wrong object?

Perhaps the more interesting question is therefore not “How far is this invention from what existed before?” but “What previously impossible, unattractive, or uneconomic exchange becomes viable because familiar pieces have been assembled differently?”

Would that require us to separate invention novelty from innovation novelty altogether—and, if so, what would the latter even be measured against?

2 more comments...

No posts

Ready for more?